We are shortlisted for a State Tourism account. Will be good if it comes through.
What a shift from the earlier days when clients stayed on with the company they were working for and the people working in advertising shifted jobs practically every year. The shoe's on the other foot now. Agencies have people who have been on the account for years while the client side has undergone rapid change.

Saw the latest Mani Ratnam film in Tamil 'Ayudha Ezhuthu'. Loosely structured like 'Amores Perres' - the Mexican film but quite different in terms of the plot. Worked in most places but the end, while logical did not have a twist or prove satisfying enough.

A lot of people at the theater just did not 'get it'. They were confused by the structure of the film and wondered why the same scene was recurring again and again. looks like Indian audiences are going be stuck with linear structure and simple storytelling for some time to come.

We have still not progressed beyond the exaggerated expression and dialogue that has to express every thought. There is no room for subtle touches or unstated irony. A few film makers are rising above this and making films that are a pleasure to watch but the majority are loud and hard to sit through.

All said and done, movie makers are closer to audiences that advertising people are. They also have a lot more time than the ads. 3 hours vs. 30 seconds