People view advertising as an intrusion into their lives. Something they must put up with. Or zap, flip and zoom past every TV commercial, newspaper ad, or billboard.

It's only natural. When Sachin has just been dismissed, an ad having him say 'Boost is the secret of my energy' is a joke.

I'm trying to discover how rusty my writing skills are and I realise they are like ship hulls gently disintegrating below the sea eaten slowly by time and salt water.

Writing that seems easy to read is hard as hell to write. Words can either be bridges or obstacles to your thoughts. They can be submissive one moment and dominant the next.

I have been in advertising for a really long time.

Does that make me a masochist?

I've heard that people in advertising are merely marking time before they go on to other professions. That is not true in my case. May be I have made a virtue of mediocrity.

Whatever the reason, I'm inviting all the people who hate advertising to say whatever they like out here.

And I will give you an insider's perspective.