People view advertising as an intrusion into their lives. Something they must put up with. Or zap, flip and zoom past every TV commercial, newspaper ad, or billboard.

It's only natural. When Sachin has just been dismissed, an ad having him say 'Boost is the secret of my energy' is a joke.

I'm trying to discover how rusty my writing skills are and I realise they are like ship hulls gently disintegrating below the sea eaten slowly by time and salt water.

Writing that seems easy to read is hard as hell to write. Words can either be bridges or obstacles to your thoughts. They can be submissive one moment and dominant the next.